Building Unity by Connecting Through Social Media

Kelly Nelson

Kelly Nelson

Mgr-Corp Social Media

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There are so many benefits to social media that many people don’t even think about--learn how to use social media to build your professional brand and come together as a company community!

Did you know it’s estimated that there will be over 2.77 billion social media users around the globe in 2019? Billions of people find themselves scrolling through at least one of the main social media network sites. Between Facebook, Twitter, Instagram, Pinterest and LinkedIn, each site has a unique quality that attracts people of different demographics.

Aside from keeping up with the news, checking in on friends’ and family members’ lives, or even watching adorable animal videos (we’re all guilty of this), there are so many other benefits to social media that many people don’t even think about!

One such benefit of social media is being able to connect with people from all around the world. That means there are opportunities for you to stay in touch with your team members and see what they’re up to every day! By connecting with your fellow team members on social media, you’re given the opportunity to build relationships in a way unlike any other.

When we’re at work, we may get very little insight into our coworkers’ personal lives. When we become friends with them on social media, we have the opportunity to connect with them on a new level and build a new trust with them. These new connections help us to create a sense of unity within our company. Through social media, we can celebrate each other’s wins, be there for each other through tough times, and lend a helping hand when we feel like someone is struggling. Being someone’s cheerleader online can be just as important as being their cheerleader in-person.

With all the benefits of social media, there are also responsibilities and best practices to make sure we’re always being respectful of each other online:

  • Never deal with personal issues online. If you have something you need to discuss with a coworker or your leader, leave that conversation offline. The best way to deal with those issues is by having a face-to-face conversation.
  • Always be respectful of each other’s opinions. While some people may not be very active in posting on social media, there are others who may choose to share more frequently. You may not agree with everything they have to say, but it’s important to respect their right to an opinion regardless. If you feel like their opinions may hinder your relationship at work, simply unfollow them.
  • Respect your team member’s privacy. As mentioned before, there are some team members who choose not to share certain aspects of their lives on social media. If you’d like to post a photo with them, always be sure to talk it through with them first and get their permission.
  • Always lift each other up! As we celebrate each other’s wins in the workplace, there are small wins outside of our work lives that we can all recognize. Be your team member’s champion, both inside and outside the workplace.

As we build unity between our team members through all different channels, we’re continuing to celebrate Holiday Inn Club Vacations as a great place to work. Giving our friends and family and inside look into our work life and the relationships we’ve built with our fellow team members can help spread awareness of our company culture. Being a champion of your coworkers makes you a champion of Holiday Inn Club Vacations!

And we love seeing our team members representing our company in the community and engaging in team-building activities. Keep in mind when posting anything related to the company to tag our social media pages. Also, be sure to follow us so you can keep up with us, too!

Facebook

Facebook (Careers Page)

LinkedIn

Instagram

Twitter

We look forward to seeing all you have to post and share on social media. Happy connecting!

Kelly Nelson

Kelly Nelson

Mgr-Corp Social Media

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